JUMP, which have pioneered the genre of 'Martial Arts Performance' and been known as the world-standard of the field, is the flagship product of a cultural contents service venture, Yegam Corporation. The company has overcome difficulties in the deteriorated domestic performing art industry and achieved a successful performance in overseas business. Behind the success of 'JUMP' has there been the company's extraordinary efforts and strategies as adopting the form of non-verbal performance in pursuit of worldwide market from the early stage of Planning, and unfolding both the globalization strategy of leveraging the unique Korean tradition into the worldwide competitiveness and the localization strategy of adapting to each local culture and emotions. The purpose of this case is to help readers practically understand what the meanings and processes of global business strategy are especially in the performing art industry, and how they can be turned into a success. Additionally, this case suggest some base material for a discussion and review of the global business strategy's essential issues as how the Korean cultural contents business companies can acquire the global competitiveness to success in the worldwide market, and how they can keep the balance of globalization strategy and localization strategy during the development of overseas business